Sankyo Seiko Apparel Fashion Co., Ltd.
～In-Store T-Shirts Become Advertising Space? In-store advertising policy that has become a hot topic in restaurants.～
Sankyo Seiko Apparel Fashion Co., Ltd. (Head office: Chuo-ku, Tokyo; President: Tetsuji Miyazawa) will begin offering Ad+T, an in-store advertising service that allows restaurants to place advertisements on employee uniforms, on July 1, 2024 (Monday).
Official Site：https://ad-t.jp
◆Service Overview
Ad+T is a new advertising service that allows you to reach your target customer base within 120 minutes of their stay in your restaurant by placing advertisements on the uniforms of restaurant employees. Due to the nature of the restaurant location, advertisements are seen many times over a long period of time. Furthermore, by displaying the creative of the advertisement in a large size, users who are interested in the advertisement can communicate with the wait staff and confirm about the advertised products and services, which will leave a lasting impression and memory of the advertisement. In addition, the time spent eating at a restaurant itself is “a time of enjoyment for the user,” and the recipient can have contact with the advertisement in a positive state. By placing this advertisement, you can make a different point of contact with the consumer than with other advertisements, making a strong impression on the consumer, making him or her memorable and increasing his or her willingness to purchase.
◆Development Background
In recent years, for companies developing new products and services, advertising methods that can reach target audiences and realize high effects have become increasingly important.
As the importance of advertising increases, so does the volume of advertisements, and the advertisements themselves often have a negative impression on users. The challenge is how to make contact with users who view advertisements when they are in a good state to receive them and have them view the advertisements in a positive light.
While many advertising media may have advertising products that focus on the number of contact points and targeting accuracy, Ad+T focuses on the user’s state of mind at the time of contact with the user’s advertisement.
Whether the same ad is perceived positively or negatively depends greatly on the user’s state of mind. It is important to show advertisements not just to make contact, but to show good products, brands, and corporate branding not at a time when users feel depressed, but at a time when their psychological state is positive and enjoyable.
Ad+T is a new advertising service that solves these issues by placing advertisements on the employee uniforms of restaurants, enabling contact with the target of the advertisement in a positive state.
◆Main effects
・Feature 1: Unparalleled recognition and likability in restaurants with 120 minutes of stay time
Since seeing advertisements in the enjoyable environment of a restaurant can create a positive impression on consumers and increase their willingness to purchase, they are particularly effective in raising awareness of new products and promoting seasonal menu items.
Furthermore, when employees wear the ads, they become more familiar with the content of the ads, making them more memorable to consumers.
・Feature 2: High targeting accuracy and reach
Unlike conventional offline advertising, which is directed at an unspecified number of people, selecting stores that match the target demographic ensures that advertisements reach a more clearly defined target audience.
It is also possible to target consumers in specific regions or with specific attributes, thereby eliminating wasteful advertising costs and achieving high cost-effectiveness.
・Feature 3: Interactive communication design and high diffusion and buzz
Since the ads are placed on the employees’ uniforms, customers visiting the restaurant may take pictures of the ads, post them on social networking sites, and engage in conversation with the waitstaff, which can be expected to generate further advertising effects.
In addition, the unique design, which is individually produced to suit the appeal and the store, not only attracts consumer interest as an advertisement, but also increases interest in the restaurant.
・Feature 4: Environmental Considerations
Uniforms can be used as they are after the advertising period is over, which contributes to waste reduction.
In addition, advertising uniforms are collected and recycled, thereby reducing environmental impact.
【For inquiries regarding this service, please contact】
Sankyo Seiko Apparel Fashion Co., Ltd.
Ad+T Inquiry Contact adt@sankyoseiko.co.jp
