On 5 December last year, the British royal brand DAKS held a charity event, ‘Christmas Jumper Day’, at its collaborative café with Hong Kong’s SOGO Café.
At the shop, specially designed DAKS-branded items such as biscuits, coffee, T-shirts and tote bags were sold.
This event is held annually, and we were honored to welcome Ms. Kalina Tsang, Chief Executive of Save the Children Hong Kong, and Ms. Grace Chan, Miss Hong Kong 2013.
A portion of the sales will be donated to Save the Children Hong Kong.