In December 2023, the British royal brand DAKS, together with Save the Children, hosted a Christmas Jumper Day charity event at its store in Hong Kong.
The event is held annually, and this year, DAKS-specific bear cookies, coffee, and DAKS capsule toys were available. The event was attended by a number of celebrities.
A portion of the proceeds will be donated to Save The Children.

【Picture】Front row, 7th from right：Ms. Joey Wong（Actor and singer）