The prestigious British Royal Warrant brand DAKS is set to release a special collaboration collection with JOHN SMEDLEY on Tuesday, February 18, 2025. This exclusive collection will be available first at DAKS Aoyama, the brand’s flagship store that opened in November last year at Vulcanize London Aoyama. It will then be gradually introduced through the DAKS official online store and DAKS shops in department stores across Japan.
The collection features 30GG high-gauge knitwear, crafted from 100% Sea Island cotton—renowned for its luxurious texture—by John Smedley. It incorporates DAKS’ signature “House Check” colors—Camel, Vicuna, and Black—into an elegant “House Stripe” pattern, as well as a tonal “Shadow Check” design.
The men’s lineup consists of five styles, including:
・Short-sleeve cotton knit polo shirts
・Crew-neck knit T-shirts
・V-neck long-sleeve cotton knit cardigans
The women’s lineup features four styles, including:
・Short-sleeve cotton knit polo shirts
・Short-sleeve bow-tie cotton knit tops
◆Collaboration Items
～Men’s Collection～
Cotton Knit Polo Shirt – ¥45,100 (tax included)
A cardigan with a simple yet chic look, featuring the DAKS House Stripe on the placket for a refined touch. Its versatile and classic design makes it easy to pair with any bottoms, and it is also perfect for an ensemble look when worn with the matching T-shirt from the same collection.
・V-Neck Cotton Knit Cardigan – ¥53,900 (tax included) ・Crew-Neck Cotton Knit T-Shirt – ¥40,700 (tax included)
～Women’s Collection～
Crafted from high-gauge Sea Island cotton, these knitwear pieces offer a smooth texture and elegant sheen. Designed for both casual and formal settings, they provide exceptional versatility and effortless styling.
Bow-Tie Cotton Knit Top – ¥53,900 (tax included)
Pre-Sale
DAKS Aoyama
Launch Date: Friday, Tuesday 18, 2025
Location: Vulcanize London Aoyama 1F, 5-8-5 Minami-Aoyama, Minato-ku, Tokyo
Access: 3-minute walk from Omotesando Station (Tokyo Metro Chiyoda, Ginza, and Hanzomon Lines, Exit B1)
Sales start: Early March 2025
Department Store
Available from: Friday, February 21, 2025
Locations:
・Nihombashi Mitsukoshi Main Store DAKS Shop
・Keio Shinjuku Store DAKS Shop
・Hankyu Umeda Main Store DAKS Shop
・Osaka Takashimaya DAKS Shop
・Yokohama Takashimaya DAKS Shop
・Daimaru Kobe Store DAKS Shop
DAKS Official Online Store
Sales start:Early March 2025
Website: DAKS Official Online Shop
※ Some items may not be available online
About JOHN SMEDLEY
Founded in 1784, JOHN SMEDLEY is a historic British knitwear brand renowned for its luxurious fine-gauge knits. Using only the finest Sea Island cotton, merino wool, cashmere, and silk, the brand has been highly regarded worldwide for over 240 years.
Through exceptional craftsmanship, JOHN SMEDLEY has earned the prestigious Royal Warrant and continues to produce some of the world’s most exquisite knitwear in its historic factory, the oldest of its kind, recognized as a UNESCO World Heritage site.
About DAKS
Founded in 1894, DAKS is a British fashion brand. The brand revolutionized the industry by being the first to mechanize tailored clothing and invented the world’s first beltless slacks, the “DAKS TOP.” Through these innovations, DAKS earned its prestigious position.
For many years, DAKS has been recognized as a high-quality and trusted brand and was awarded three Royal Warrants by the British Royal Family. To maintain its standing as a Royal Warrant holder, DAKS remains committed to the relentless pursuit of quality to ensure continued trust from its customers.
DAKS Official Online Shop: https://onlineshop.daks-japan.com/
DAKS Official Instagram: https://www.instagram.com/daksjapan/
【Enquiry】
Sankyo Seiko Co., Ltd. Japan DAKS Simpson Office
541-0052 Osaka, Osaka City, Chuo-ku, Azuchimachi 2-5-6
Tel: 06-6268-5375
Mail: daks-japan@sankyoseiko.co.jp