Sankyo Seiko Co., Ltd.
DAKS, a British brand founded in 1894, held its 2024-25 Autumn/Winter Anniversary Collection Show on Friday, April 19, 2024, at Otemachi Mitsui Hall in Tokyo to celebrate the 130th anniversary of the brand. Creative Director Luc Goidadin visited Japan to present a capsule collection embodying timeless classic British style with a modern touch.
★Click here to view the Fall/Winter 2024-25 Capsule Collection show report and show looks.
◆DAKS AW24 Capsule Collection
This collection show features a variation on the Geo Check, originally presented as an anniversary check, using more sophisticated styles and materials. The collection expresses and reinterprets traditional standard items with a modern, laid-back taste. The collection uses rich, prestigious fabrics such as wool jacquard and soft tweed, with Geo Check tailoring. The items are meticulously crafted with a playful touch.