~ Pre-sale starts on August 28th at the “Isetan Haneda Store” Pop-up Event inside Haneda Airport ~
British brand DAKS, celebrating its 130th anniversary this year, will begin the production, sales, and import of DAKS GOLF under the Sankyo Seiko Group, starting from September 1, 2024. The collection, designed by their long-time partner LF Corp. from South Korea, will be introduced to the Japanese market for the first time. In South Korea, DAKS GOLF is recognized as a luxury golf wear brand and is highly regarded by users. In Japan, the brand will mainly be sold through pop-up stores and online shops, with the goal of reaching the next generation.
<DAKS GOLF>
◆ Pre-sale starts at the “Isetan Haneda Store” pop-up inside Haneda Airport
[Event Period] August 28 (Wed) – September 16 (Mon)
[Location] Isetan Haneda Store Men’s Floor Pop-up Space, located in the Departure Lounge of Haneda Airport Terminal 1
[Product Line-up Highlights]
<Men’s>
Tops (¥18,700~)
Long-sleeve polo shirts (¥41,800~)
Blousons (¥42,900~)
Pants (¥29,700~)
Caps (¥9,900~)
<Women’s>
Tops (¥22,000~)
Long-sleeve polo shirts (¥41,800~)
Pants (¥48,400~)
Padded vests (¥59,400~)
Skirts (¥33,000~)
◆ About the DAKS GOLF Collection
<Men’s Wear>
Under the policy of “LUXURIOUS DAKS,” the brand embodies DAKS GOLF’s heritage, offering high-end golf wear that stands out with superior functional materials and sophisticated design. It delivers unique value to its customers.
<Women’s Wear>
The women’s collection features stylish designs with subtle brand icons, creating a refined and casual look for the modern woman.
◇ DAKS GOLF Official Online Site: https://onlineshop.daks-japan.com/blog/81
◆ About the South Korean Golf Market
In recent years, the South Korean golf market has seen an increase in new golf brands. DAKS GOLF has maintained a high level of quality, establishing itself as a luxury line. Currently, it operates 19 stores in South Korea and is recognized as a comprehensive golf wear brand, offering men’s and women’s apparel, caddy bags, Boston bags, caps, socks, and more.