On September 8–9, 2026, we held a launch event for “Obi,” our first domestically produced total body care brand, at “ATELIERMO” in the Shin-Aoyama Building.
On the first day, we invited business partners and influencers, and on the second day, media representatives attended. Brand Director Kana Sato introduced the product features and the background of their development.
In addition to the five product lines, the venue also showcased “silk” and “camellia oil”—the key beauty ingredients that define “Obi”—allowing attendees to experience the brand’s unique world.
■ About “Obi”
Launched in 2026, “Obi” is a Japanese total body care brand that combines high-quality silk and plant-based ingredients from a unique perspective to offer solutions tailored to the lifestyles of modern people.
The brand offers a range of products designed to refine, firm, and nourish the skin all over the body, promoting a healthy and beautiful complexion.
“Obi” Official Online Store: https://obicarejp.com/
“Obi” Official Instagram: https://www.instagram.com/obicare_jp/