Sankyo Seiko Co., Ltd.

　 ーDAKS will appear on the Shibuya 109 Forum Vision from 30 Januaryー

On 30 January (Mon), the Company began airing a DAKS promotional video on the Shibuya 109 Forum Vision located at the Hachiko-Mae crossing of Shibuya Station, considered a mecca for outdoor vision. This is the first large-scale outdoor vision advertisement for DAKS in Japan, and will communicate the appeal of the DAKS brand and high-quality British style in the future.

■ The first video is the DAKS brand video “Orchestra”
 As a new digital marketing initiative for DAKS, the brand video, which will be transmitted worldwide, began production in the 22AW season. The theme of the brand video to be aired this time is “Orchestra & Movement”. The ‘orchestra’ symbolises DAKS’ elegant, British brand image. The theme of ‘movement’ was added to this as an element of sustainability. The graceful dance scenes showcase the durability and ease of movement of DAKS’ high-quality garments and emphasise that these are garments that will last for a long time.

■Location Royal Welsh College of Music & Drama
 The Royal Welsh College of Music & Drama in Cardiff, in the heart of Wales, England, was the location for this video in the lush forest. The linear wood grain of the exterior and the large, lattice-shaped windows, reminiscent of the house check, were chosen as the location for the filming, as they are a perfect representation of the DAKS brand. The video is also available on the official DAKS online shop and on Instagram at the URL below.

DAKS official online shop VIDEO
https://onlineshop.daks-japan.com/news/112

DAKS official Instagram
https://www.instagram.com/daksjapan/

Broadcast location: Shibuya 109 Forum Vision
Period of broadcast: 30 Jan (Mon), 2023 – start